Pinterest Strategy for XIDU DIY

Turn pins into purchases with visual discovery

Pinterest is the #1 visual discovery platform for jewelry and fashion. 87% of Pinners have purchased something because of Pinterest, and 93% use Pinterest to plan purchases. For a crystal jewelry brand, Pinterest is a goldmine.

✓ Product Rich Pins are active! Your product pages have Open Graph meta tags (og:type, og:title, og:image, og:price) that Pinterest automatically reads to display product price, availability, and direct purchase links on pins.

Step 1: Create Pinterest Business Account

1. Go to business.pinterest.com and sign up
2. Use the handle @xidudiy (already linked in your footer)
3. Verify your website (add Pinterest meta tag or upload HTML file)
4. Enable Rich Pins: go to Pinterest Rich Pin Validator and enter any product URL from xidudiy.com

Step 2: Create Product Pins

Use Shopify's Pinterest channel to automatically sync your products:

1. In Shopify Admin, go to Settings > Sales Channels
2. Add the Pinterest channel
3. Connect your Pinterest Business account
4. Select all products to sync
5. Your products will automatically appear as shoppable pins with prices

Step 3: Create Idea Pins (Video Content)

Idea Pins get 2x more reach than standard pins. Create short video content:

• Crystal bracelet styling videos (15-30 seconds)
• Behind-the-scenes: making of a handmade bracelet
• Crystal meaning educational content
• Before/after styling transformation
• Music inspiration → finished bracelet showcase

Already Done: Your product pages have Open Graph tags (og:type=product, og:image, og:price) that Pinterest reads for Rich Pins. Your footer has a Pinterest link (pinterest.com/xidudiy). Your blog articles (Crystal Care Guide, Crystal Meanings Guide) are perfect Pinterest content.