XIDU DIY Press Kit

Media resources, brand assets, and company information

XIDU DIY is a handmade crystal jewelry brand that combines the beauty of natural crystals with the power of music. Founded with a passion for craftsmanship and self-expression, we create unique bracelets and necklaces that tell a story — whether inspired by your favorite album, your birthstone's energy, or your own custom design.

Every piece is handmade using 100% natural crystals, ethically sourced and carefully selected. Our collections include:

• Natural Crystal Bracelets — Raw, authentic crystal energy in wearable form
• Album Design Series — Music-inspired bracelets that celebrate iconic albums
• MJ Collection — Michael Jackson inspired crystal jewelry
• Crystal Necklaces — Elegant crystal pendants for everyday wear
• DIY Designer — Custom-designed bracelets made by you, for you

XIDU DIY was born from a simple belief: that jewelry should be as unique as the person wearing it. We saw a gap in the market — mass-produced crystal jewelry lacked soul, while custom pieces were unaffordable. So we set out to create handmade crystal jewelry that combines personal meaning with accessible pricing.

Our Album Design Series is what truly sets us apart. We translate the energy and emotion of music into crystal combinations — each bracelet tells a story inspired by a specific album, from Michael Jackson's "Thriller" to Taylor Swift's "1984." It's jewelry you can hear, feel, and wear.

With our DIY Designer platform, customers can create their own bracelet from scratch — choosing crystals, accessories, and size — making each piece truly one-of-a-kind.

For press inquiries, product samples, or interviews:

Visit our Contact Page

We respond to all media inquiries within 24 hours.

• Always credit "XIDU DIY" when using brand images or content
• Link back to xidudiy.com when mentioning our products
• Use the brand name "XIDU DIY" (not "Xidu" or "XIDU") in first mention
• Product images may be cropped but not altered in color or content
• For product sampling for reviews, please include your outlet name and audience size